Lady Ganga

What she did with just a few months to live! Michele Baldwin was 45 years old when she was diagnosed with terminal cancer. The single mother decided to do something extraordinary before her death: Break a world paddle boarding record on the Ganges River.

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About this project

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We are sending the short film to all our backers next week!… and then the whole world. This means you still have until Wednesday November 18th to join the movement! With your help, we’ll make the film available around the world for free and Michele’s story will save many many lives. Thank you everyone for your support, we can’t wait to hear what you think of Lady Ganga!

The Filmmakers
November 8, 2015

Beyond Kickstarter…

The Lady Ganga movement continues! Our successful Kickstarter campaign ensured that Lady Ganga will officially be made into a film. But we are not stopping there. Our goal is to reach as many people around the world as possible with Michele’s powerful message. With $300,000 we’ll be able to bring the film to 5 Billion people in 50 languages around the globe and film more scenes in India and beyond. Read about Michele’s inspiring story and help us keep the momentum going!


Michele Frazier Baldwin knew she was going to die. She knew this would be her last opportunity to make a difference in the World and what she did in the waning months of her life was truly remarkable…and she gave us full access to film it all, with nothing off-limits.

When Michele, a 45 year old Mother of three was diagnosed with late-stage cervical cancer, she took this as a call-to-action. She decided that she would travel to India to paddle board over 700 miles down the Ganges River, spreading awareness about this disease that was going to kill her and breaking a World Record in the process.

Some of her friends and family doubted her decision to make the trip. They were concerned for her health and they understandably wanted to spend as much time with her as possible. But Michele felt a higher calling. She had a soft spot for the people of India and she knew that India had the highest mortality rate from cervical cancer in the World. More than 50,000 Indian women die needlessly every year from this preventable cancer. So, she packed her bags and explained to her kids why this was so important for her. They were sad to see her go, but they understood their Mom’s final mission.

A cameraman went along with Michele on her epic voyage down the Ganga and captured beautiful and intimate footage of her journey. Michele did interviews and press with the Indian media along the way and did her best to spread the word.

The truth is, cervical cancer is caused by a highly prevalent, sexually transmitted virus called HPV. 80% of ALL people under 50 years of age will be exposed to HPV at some point in their lives. Globally, HPV causes many types of cancers in both Men and Women. This is why Michele dreamed of making an even bigger impact, not just in India but all over the World. That dream of hers has become THIS FILM.

When she returned back home to her family in New Mexico, Michele’s time was quickly coming to an end. As her health rapidly deteriorated, Michele wanted people to see the ugly realities of HPV and cervical cancer. Her hope was toinspire people to stay on top of their health, so nobody else would have to suffer from this disease. She also made arrangements for her own post-life ceremony. Michele’s wishes were to have an open-pyre ceremony in the beautiful mountains of Colorado.

Soon after, with her friends and family by her side…Michele passed away. Her family honored her wishes and quickly transported her body to Crestone, Colorado, the only place in the US where open pyre funeral ceremonies are allowed. The next morning, the funeral ceremony was carried out. Her body was burned for all to see and Michele Baldwin’s body was returned back to the elements.

As Michele wished, we were there to film it all. It was a profoundly emotional and moving experience for us as well. Watching this strong and athletic woman wither away was tough to watch, but we also saw her come to peace with her dying and accept what was happening to her. It was a bittersweet message that made us appreciate our own lives and showed us just how much one person can accomplish in a short amount of time. This is also the message that we hope to convey with this documentary.

Making a film like this one is time-consuming and expensive. We have over 150 hours of deeply moving interviews and footage that we still need to turn into a proper film. Because we raised enough through Kickstarter to make that happen, we are now beginning the process of making this the best film we can possibly make. From the moment we launched this campaign, people began writing to us from around the world about how they were inspired by Michele’s story and also shared stories of their own. We realized that this is now becoming something even bigger.

The majority of lives that are taken from cervical cancer happen in low and middle-income countries. Many of these countries face illiteracy problems as well, so we decided that just providing subtitles wasn’t enough. In order to truly educate and inspire people with Michele’s story, we have to dub the film in their native languages so they can hear it as well.

We also want to go back to India and follow-up with stories of the local women along The Ganges River who are dealing with cervical cancer. Our dream is to also have Michele’s family spread her ashes in The Ganga.

We see this as an INSPIRATIONAL documentary that will also help to educate and maybe even save lives. The story is heartbreaking and at times graphic, but ultimately, it shows Michele’s passion and selfless courage to leave behind a meaningful and lasting legacy.

THANK YOU for being a part of this film!! Every contribution is important and will be used wisely! Even if you are unable to help contribute financially, you can make a great contribution by helping us spread the word on Facebook, Twitter, email, word-of-mouth, smoke signals, or any other way you may communicate with people!

Once the film is finished, 100% of profits from sales and licensing of the film will go to the Michele Baldwin Memorial Fund which is managed by ASHA(American Sexual Health Association), a 100 year old non-profit organization who run the NCCC (National Cervical Cancer Coalition) and the Global Initiative Against HPV and Cervical Cancer:

  • 50 LANGUAGES for 5 BILLION PEOPLE! – According to the World Health Organization, 85% of the more than 270,000 women that die from cervical cancer every year are from low and middle-income countries. It is the 2nd leading cancer in women with over 530,000 new cases every year. Our goal with Lady Ganga is to show the film as widely as we can. In many of the countries who really need this film (Including India), subtitles will not be enough because many people are not able to read the subtitles in their own language. Our goal is to have Lady Ganga dubbed (voice-over from local actors) in the 50 most prevalent languages that need this film! This will be a costly, but very beneficialundertaking for Michele’s cause. Having the film be heard in each of these languages will greatly increase the scope of who will be able to see this film. Our goal is to have the film screen ALL OVER THE WORLD. We want people to see the film in their native languageson television, in theatres, online as well as sponsored viewings by outreach groups and health workers in order educate people about cervical cancer and HPV.
  • ADDITIONAL FILMING IN INDIA AND BEYOND – We want to take a film crew to India where Michele traveled and follow-up with stories of local people along Michele’s path who have been affected by her journey. One of Michele’s last wishes was for her family to scatter her ashes in the Ganga. Filming this would offer an extremely powerful ending to an already powerful story.This is our first Kickstarter campaign. When we decided to use it as a forum to raise money to finish Lady Ganga, we had no idea what we were going to get. First and foremost, we wanted to make sure that we were able to finish the film and had enough to do just that. Thanks to all of you, we have exceeded our initial goal…and that is AMAZING. You have guaranteed that this film will be made! As our pledges started to grow, so have our ambitions. Some of the things that we dreamed of doing with this documentary, we now believe could be accomplished…with your continued support.

Thank you very much! — Frederic & Mark


We have 6 new fantastic rewards!

DVDs and High Definition Blu-Rays of
DVDs and High Definition Blu-Rays of “Lady Ganga” with your company’s brand.

Custom printed in full color with “Compliments of” your company name, logo and tagline on the case and disc. Give them as gifts to employees, patients and clients to share Michele’s incredible story and raise awareness about HPV and Cervical Cancer.



Our goal is to make a remarkable film. One that will make an impact worldwide and do justice to Michele’s legacy. To do that we need time and resources. The more resources we receive, the more ambitious we will be in creating this incredibly important project and distributing it around the world. Our dream is to have “Lady Ganga” translated in dozens of languages and available in every country around the globe.

The Team

Click here for Frederic Lumiere’s IMDB Credits

Click here for Mark Hefti’s IMDB Credits